1. Information We Collect

Depending on how you interact with our website and manufacturing services, we collect several categories of information:

2. How We Use Your Information

We use collected data strictly for legitimate operational, commercial, and legal purposes, including:

• Order Fulfillment & Manufacturing: Engineering, printing, finishing, quality-checking (under our G7 Master Certified standards), packaging, and shipping your physical goods.
• Variable Data Printing & RFID Synchronization: Merging personalized athlete or customer data into printed media and encoding/verifying timing tags with zero-fail accuracy.
• Customer Service & Proof Approval: Sending digital digital proofs, tracking updates, order confirmations, and responding to inquiries.
• Platform Optimization & Security: Monitoring website health, preventing fraudulent transactions, and ensuring our e-commerce environment remains secure.
• Marketing & Communications: Providing occasional product updates, service capabilities, or industry insights where you have opted in (you may unsubscribe at any time).

3. Client-Provided Variable Data & Roster Protection

As an industrial printing and fulfillment partner for endurance events, corporations, and non-profits, we frequently handle client-provided databases containing participant or customer information (e.g., marathon runner rosters, mailing lists).

• Data Processor Role: We process client-provided data strictly as a Service Provider / Data Processor on your behalf to execute your specific print and fulfillment order.
• No Sale or Cross-Use: We never sell, lease, rent, trade, or repurpose client attendee or customer lists for our own marketing or any third-party commercial benefit.
• Data Lifecycle & Purging: Variable data files submitted for production runs are retained only for the duration required to complete quality verification, reprints, or warranty fulfillment, after which they are securely archived or purged according to internal data retention policies.

4. Cookies and Tracking Technologies

We use cookies, web beacons, and similar tracking technologies to ensure our website functions correctly and to analyze visitor engagement:

• Essential Cookies: Critical for navigation, user authentication, and shopping cart persistence during checkout.
• Analytics Cookies: Tools like Google Analytics assist us in understanding traffic volume, popular pages, and performance bottlenecks so we can optimize user experience.
• Functional Cookies: Retain your preferences such as visual designer state or customized layout selections.

You can instruct your web browser to refuse all cookies or notify you when a cookie is set. Please note that disabling essential cookies may impact store checkout functionality.

5. Information Sharing and Disclosure

We do not sell your personal data. We only disclose personal information under the following limited circumstances:

• Logistics & Freight Carriers: Sharing shipping addresses and contact phone numbers with reputable carriers (e.g., UPS, FedEx, freight partners) solely to deliver your orders.
• Trusted Service Providers: Vetted third parties that provide cloud infrastructure, database hosting, web security, and transaction processing, bound by strict confidentiality and data protection obligations.
• Legal & Regulatory Compliance: When required by applicable law, subpoena, governmental request, or to protect the safety, rights, and property of emediagroup, our clients, or the public.
• Business Transfers: In the event of a merger, acquisition, corporate reorganization, or sale of company assets, client records directly relevant to ongoing operations may be transferred under equivalent privacy safeguards.

6. Data Security & Storage

We maintain rigorous administrative, technical, and physical safeguards at our Greenville, South Carolina facility and within our digital infrastructure. All web traffic is encrypted using Secure Sockets Layer (SSL/TLS) technology. Access to production files, customer accounts, and variable data databases is strictly restricted to authorized personnel who require access to perform their manufacturing and customer support duties.

7. Your Privacy Rights & Choices

Depending on your location and jurisdiction (including California under CCPA/CPRA, Virginia under VCDPA, and applicable state/international statutes), you have specific rights regarding your personal information:

• Right to Access & Know: Request details regarding the categories and specific pieces of personal data we have collected about you.
• Right to Correction: Request updates or corrections to inaccurate or incomplete personal information.
• Right to Deletion: Request the erasure of your personal data, subject to lawful business retention exceptions (e.g., tax records, active order fulfillment, legal compliance).
• Opt-Out of Communications: Opt out of promotional emails by clicking the "Unsubscribe" link located at the bottom of our emails.
• Non-Discrimination: We will never discriminate against you, deny services, or alter pricing for exercising your statutory privacy rights.

To exercise any of these rights, please contact our privacy team using the contact details provided in Section 10 below.

8. Children's Privacy

Our website and commercial services are intended for business entities, event organizers, and adult consumers. We do not knowingly collect personal information directly from children under the age of 13. When event organizers submit youth race rosters for bib manufacturing, such data is handled strictly under the direction of the authorized organizer in compliance with COPPA principles.

9. Changes to This Privacy Policy

We may periodically update this Privacy Policy to reflect advancements in our technology, operational practices, or evolving legal frameworks. When updates occur, we will revise the "Last Updated" date at the top of this document. Continued use of our website or services following any posted changes indicates your acknowledgment of the updated policy.

10. Contact Our Privacy Team

If you have questions, concerns, or requests regarding this Privacy Policy or our data handling practices, please contact us at: